Delta Tires (Houston, TX) – Delta Tire is a private brand tire company that has been in operation since 1959. Their tires are built by major manufacturers and branded with the Delta name, resulting in a product that has name-brand quality but is sold at a much lower price – a business model not uncommon across many manufacturing industries. In 1989, Delta merged with National Tire to form the current day Del-Nat Tire Corporation. Operating from their 500,000 square foot distribution center in Memphis, the Delta and National tire brands are actively marketed across the US and in many countries abroad, largely through independent tire dealers. In fact, this specific sign is located outside of one such dealership: the aptly named Delta Tire Service shop in southeast Houston.
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